Online Surveys

Today's Preferred Research Methodology

If you’re in the market for a market research study, we’ve got the perfect solution. Online surveys are now the preferred method of gathering and reporting data. Online surveys:

• cost about half the price of telephone-based or direct mail surveys.
• are completed within days rather than months for conventional surveys.
• enable data entry, analysis and reporting to occur instantaneously
• attract a high response rate compared to conventional surveys

MABU PR is uniquely qualified to handle all aspects of your online research study, including planning, collecting data and reporting results.

Click on any of the sample surveys which follow to see how quick and easy internet research has become:

Sample survey #1: Employee Benefits

Sample survey #2: Consumer Buying Experience

Sample survey #3: Retail Customer Satisfaction

Sample survey #4: Internet/Website Feedback

Sample survey #5: B2B Client Satisfaction

Getting Started:

MABU PR offers a simple, five-step process to completing on online research study.

Step 1 – Determine the purpose of your research project
Step 2 – Identify the audience(s) to be targeted for the study
Step 3 – Select the method(s) of inviting participation (e.g. e-mail)
Step 4 – Develop the questionnaire in conjunction with MABU PR
Step 5 – Launch the survey on either your website or ours

Additional Facts & Figures:

In 2000, an estimated 5% of all market research in the United States and Western Europe was conducted via the Internet. Today, this figure exceeds 50%. Here’s why:

• Confidential – participation is anonymous and private
• Convenient – respondents reply according to their own schedule
• Efficient – avoids logistics such as printing, scheduling, phone calls, etc.
• Fast – data entry and reporting occur in real time
• Flexible - surveys can be modified at a moment’s notice

Here are some key attributes of the market research software program utilized by MABU PR:

• Surveys can be distributed via e-mail
• Surveys can be password protected
• Surveys can be limited to a certain number of respondents
• Surveys can be customized with your logo, pictures or video clips
• Surveys can be modified after the questionnaire is launched
• Surveys can be permission-based and allow respondents to opt out
• Survey results can be provided in real time or on an “as requested” basis
• Survey questions can be designed in a variety of open-ended and closed-ended formats